CategoriesOur Products & Service

Position Open – Marketing & Content Specialist

Maleny Black Angus Beef - Family

Marketing & Content Specialist

  • Permanent, part-time role
  • 18-20 hours – flexible across the week; as the role demands and to accommodate your schedule
  • The full time, annual equivalent salary is between $60,000 to $65,000 per annum (pro-rated), to be negotiated depending upon qualifications and experience, plus superannuation.
  • Potential for hours to increase in line with future business growth – would be negotiated
  • Work from Home at candidate’s own residence in South-East QLD

This is a great opportunity for an energetic marketer to apply their skills and experience to drive the growth of this family-owned business while maintaining a pleasing work/life balance.

As Part-Time Marketing & Content Specialist your objectives will be to grow awareness of Maley Black Angus Beef (its values/wholesale products/ethical and sustainable farming approach) among audiences in South-East Qld and to grow our customer base through new sales and repeat purchases.

Reporting to the Business Owner and working in close collaboration with the Business’ external Digital Marketing Agency, key aspects of the role include:

  • Content Creation for all communications (daily social media posts, monthly electronic customer newsletters, EDMs, SEO-optimised blogs, website content, editorials, press releases, etc)
  • Social Media Management ie. maintaining and growing the Business’ social media presence by crafting engaging posts, interacting with followers, responding to comments and monitoring trends
  • Digital Marketing ie. planning and implementing digital marketing campaigns including developing and implementing bi-monthly product and/or price promotions
  • Developing the annual marketing plan (encompassing the social media plan, general communications timeline and promotions calendar) and executing all aspects
  • Developing insights into audiences and customer segments to tailor communications
  • Analytics: Developing methods to measure and report the effectiveness/results achieved through social media activity, Comms and promotions (monthly and annual reports to the Business Owner) and provide actionable insights for continuous improvement
  • Coordinating photography and video content for the business’ website, social media platforms, and YouTube channel

Candidate must be experienced with:

  • Meta (Facebook and Instagram)
  • Google Analytics
  • MailChimp (or equivalent email marketing tool)
  • Email, Word, Excel (Apple and Microsoft software equivalents)
  • Experience with WooCommerce, WordPress (or similar CMS tool) is desired but not essential
  • Canva or Adobe Illustrator is desired

To be successful in this role you will have:

  • A degree and 2+ years of relevant experience in marketing or advertising (mandatory) with demonstrable results from this experience
  • Experience in content creation (mandatory) and experience in copywriting is desirable
  • Be Tech-Savvy, having familiarity with social media platforms and digital marketing tools (such as Mailchimp, Pardot, Campaign Monitor or similar), and CMS (WordPress, WooCommerce)
  • Be a Marketing enthusiast with a strong passion for marketing and a keen eye for creativity and innovation
  • Have a ‘Can Do’ attitude and strong organisational skills
  • Have excellent communication skills including written and verbal communications
  • Possess acute attention to detail

What We Can Offer You

  • Work-life balance and flexible working hours
  • Autonomy
  • The support of our outstanding and long-serving Digital Marketing Agency when required
  • You’ll be provided with a Computer & Mobile Phone for business use

If you’re a motivated, switched-on individual with a passion for Marketing and Social Media who values nutrition, supporting local farmers, cares for the environment and wants a healthy work-life balance, this position is perfect for you.

Contact: Jacqui McCarthy
Jacqui@malenyblackangusbeef.com.au
0423 604 834